And not or...
We have been back and forth with our team to work on the rebrand. We have had many names and iterations however none felt right enough. We delved into who we are and what conversations we have to see if that would shine a light on a new brand.
Frequently in discussions on leadership and coaching I say “and not or” when talking about some leadership paradox that exist. I am also a big lover of an ampersand. It’s a thing of beauty – its powerful, its extra, you are never alone with an ampersand.
Clearly I say it a lot as we thought that the and needed to be part of the brand.
Copper is delightful! Pop into our HQ and you will be startled by how many copper products we have, we could melt it all down and put a deposit on a house!
Scribbles – well, we are known to doodle. No straight conformity in our doodles. All scribbles.
And it had to be a 3. As the best things come in 3s.
And so, as we put together the words &copperscribbles I wept.
And that’s when you know you know.
Then the design team got to work.
And with a few tweaks to the original artwork they sent over – BOOM!
We had it.
A hum dinger of a logo.
Hope you are too.